Challenge

Consider these questions: Do you conduct targeted outreach? Are you responsible for opening the Hispanic market or increasing penetration at your organization? Ever wonder how to best capture this segment of the marketplace? Do cultural and linguistic differences ever confuse you? Do you sell products or services to the Hispanic demographic?

Most sales professionals struggle to penetrate, maintain and capitalize on the fastest growing demographic in America. They tend to want to market their products and services like they would to English-speaking Americans. Since the Spanish-speaking-Hispanic group doesn't respond the same way, most give up before they accomplish anything. 

Solution

Audience members gain increased awareness, learn the latest trends and exchange ideas on how to best penetrate, sell to and retain the Hispanic consumer. This highly interactive session bases its main ideas on the five Fs: Food, Friends, Family, Faith, and Fun. Each essential to successful Hispanic sales and marketing.

By using a simple system and learning to implement key actions, improved relationships and results are sure to follow.

Participants also learn to work with cultural intelligence so they can enter the Hispanic market and quickly make connections, gain trust and collaboration.

Objectives

Through learning current content and employing group exercises, participants will be focused on achieving the following learning objectives:

• Review a framework for understanding, embracing and capitalizing on the Hispanic/Latino marketplace.
• Understand multicultural marketing through worldview segmentation.
• Recognize the importance and size of the Hispanic/Latino market in America.
• Quickly establish connections with anyone using NLP and rapport.
• Speak using the 5 Fs and other persuasive language patterns.
• Master a five-step sales process.
• Using benefit statements to increase value.
• Practice overcoming common objections.
• Create a personal plan of action based on realistic goals.
• Much more!

When it comes to sales and marketing to the Hispanic consumer, Leaders Without Borders offers guaranteed results. 

Length of Workshop

After full customization, this workshop is delivered in (3) half-day sessions. This in order to allow sufficient time for bvehavioral modeling, strategy conditioning and overcoming call reluctance. 

Delivery Options

While we can deliver this two-day sessions at your location, we prefer you send participants to our facilities. If we don't have a presence in your city, we will book a hotel meeting room to accommodate the group.

What You Receive

• Prework to help you prepare for the experience, including defining a personal sales challenge or opportunity you want to focus on.
• An interactive, experiential training experience.
• A copy of the book, "Leaders Without Borders"
• A sixty-five page manual
• A certificate of completion
• 2-Hours of Free Coaching per Participant 

 For more information, contact us today.