Treating the Growing Spanish-Speaking Community

This presentation – another flagship only from Leaders Without Borders – is designed to assist participants in understanding the needs, expectations and behaviors of the Spanish-speaking community.

By understanding the first generation immigrant mindset, community segmentation, and acculturation patterns, healthcare professionals can adequately assess and provide culturally intelligent treatment.

 

Partial Program Outline

 THE DEMOGRAPHIC SHIFT

 

Ø            The national scenario.

Ø            Immigration patterns.

Ø            The local challenge.

Ø            Community segmentation.

 

PART ONE – EXPANDED AWARENESS

 

Ø Defining traditional and cross-cultural healthcare.

Ø How Hispanics tend to perceive the American establishment.

Ø Behavior and adaptation to a new environment.

 

 

PART TWO – CULTURAL INTELLIGENCE

 

Ø     Common Hispanic beliefs and assumptions about healthcare.

Ø     Dangerous provider assumptions.

Ø      A detailed profile of the first generation Spanish-speaking immigrant.

 

PART THREE – ENHANCED COMMUNICATION

 

Ø      Understanding and establishing trust.

Ø      Moving beyond language barriers.

Ø      Communicating “in culture.”

Ø      Who to speak to during a family crisis.

 

PART FIVE – CROSS-CULTURAL HEALTHCARE APPLICATIONS

 

Ø Instilling the value of preventive health care.

Ø Delivering outreach presentations.

Ø Fifteen HealthCare market penetration strategies.

Ø Implementing health fairs with maximum impact.

Ø Improving your presence in the Hispanic community.

 

 Please contact us for a full outline.